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Industry Cloud - Industrial Machinery & Components (IM&C) Business Development Lead, APJ Region

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!




SAP’s Industry Cloud helps customers in all industries to deploy specialized solutions enabling them to optimize, extend, and transform their core business processes. Customers can easily discover and consume these solutions to digitize and automate operations across every part of their business. These modular, industry specific solutions are developed by SAP and our partners to deliver business innovation, not just technologies. They are interoperable and extend SAP’s intelligent suite and Business Network. Our open APIs, business services, data and process models help customers to rapidly adopt these innovations and simplify their IT landscape.

You will join our industry experts in the Discrete Industries Industry Business Unit within the Industries & Customer Advisory (ICA) organization and become part of a cross-functional SWAT team covering business development, business architecture, solution management, services and partner ecosystem for Industry Cloud GTM for IM&C in the APJ region. The overall mission of the team is to drive the incubation of new Industry Cloud solutions at the customer and pave the way for a successful GTM at mass scale.

SAP Industries & Customer Advisory (ICA) is a key organization within SAP driving Industry Thought Leadership, Innovation, Market Development, Customer Engagement, Value Advisory, and Presales together with teams across SAP, as well as with our customers and partners. Our focus is to drive customer success across all lines of business in 25 industries. ICA has global coverage with teams in all regions.


As a Business Development Lead, you are a key contributor within a regional cross-functional Industry Cloud SWAT team. You have significant influence on the definition, strategic evaluation, development and growth of Industry Cloud and develop and maintain effective strategic relationships with industry technology and cloud partners. Your main objective is to ensure business growth through business development activities and to ensure that they are delivered in accordance with the overall Industry Cloud strategy. Your main responsibilities will be to …

  • Iteratively evaluate the market and customer needs to help develop new business strategies and business cases associated with new Industry Cloud innovations
  • Engage with senior executive leadership to forge customer partnerships
  • Align with internal stakeholders, field teams, and customers to develop GTM sales motions
  • Close the feedback loop between sales, solution management and product engineering to help drive improvements to customer value statements and functional requirements
  • Drive demand generation to incubate new Industry Cloud solutions with the customer
  • Maintain relationships with solution management, development and services to coordinate innovative business, delivery and sales models
  • Drive partnering with customers and ecosystem (SI and ISVs) that extend the value of SAP Industry Cloud Solutions


  • Senior level experience (10+ years) with significant technology partner, cloud and platform experience driving complex transactions and leveraging new business models to generate incremental revenue
  • Strong experience in the IM&C industry
  • 5+ years of previous work experience building strong partner and customer relationships with a track record of C-level interactions
  • Strong record of achievement in strategy development, sales execution and business development
  • Extensive experience in more than one of the following backgrounds: Enterprise Software, Platform Technologies, Sales, Industry Operations or Corporate Development
  • Capable of leading and influencing at the senior executive level and working well with customer or partner executives globally
  • Demonstrated understanding of the Enterprise Applications market and competitive landscape. Demonstrated ability to influence senior management (both customer’s and SAP's senior management), able to generate buy-in, make quick solid decisions
  • Proven experience in supporting sizeable software deals, including within the ISV market
  • Demonstrated sales proficiency in SAP or competitive products and ability to evangelize and articulate benefits of these products
  • Bachelor’s degree required; Master’s degree preferred




We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:306433 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: 

Industry Cloud - Industrial Machinery & Components (IM&C) Business Development Lead, APJ Region

Facility:  306433
Posted Date:  Dec 31, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Tokyo, Tokyo, JP, 100-0004

Job Segment: Business Development, Cloud, Developer, ERP, Sales, Technology