Account-Based Marketing Program Lead

 We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Integrated Marketing Team: Account-Based Marketing Program Lead

We seek an experienced and strategic Senior Account Based Marketing (ABM) Professional to lead our global ABM initiatives. This role is critical in driving growth across our target audiences by defining the strategy and operations of ABM programs that will be consistent, scalable, and high-performance programs. You will work closely with stakeholders across marketing organizations and executive leadership to deliver SAP's ABM strategy and operations for personalized 1:many, 1:few, 1:1, and deal pursuit strategies that yield measurable business outcomes.

What You'll Do

Strategy Development

• Define and execute the global ABM strategy, ensuring alignment with key stakeholders and corporate objectives.

• Develop tailored marketing plans for 1:few and 1:1 programs targeting specific accounts or clusters based on engagement, industry, geography, or business needs.

• Develop strategies and plans to cater to pre-sale demand programs and post-sale adoption, use, and renewal programs supporting the customer lifecycle.

• Lead deal pursuit marketing efforts to support high-value, strategic sales opportunities.

• Translates high-level marketing goals into actionable plans and orchestrates across multiple teams to drive omnichannel execution.

Enabling Execution

• Collaborate with marketing, sales and account teams to socialize a standard definition, strategy and understanding of ABM operations, including key business challenges and objectives.

• Deliver omnichannel, personalized campaign frameworks, leveraging digital events, content, and other channels to engage decision-makers and influencers.

Collaboration and Stakeholder Management

• Act as a bridge between marketing and sales, driving alignment and collaboration across functions.

• Influence senior leadership and key stakeholders, articulating the value of ABM and securing buy-in for initiatives.

Measurement and Optimization

• Define success metrics for ABM programs, track performance, and provide insights for continuous improvement.

• Ensure rigorous measurement of ABM's impact on pipeline growth, deal acceleration, and revenue generation.

• Supports the integrated marketing teams and other stakeholders to ensure the ABM program's health, effectiveness, and optimization, resulting in an impact against marketing metrics and required optimizations to achieve business targets.

EXPERIENCE & KEY SKILLS

· 8-10 years of experience in B2B, high-tech marketing, with a minimum of 5 years in ABM roles in large, global organizations.

· Proven track record of executing ABM strategies targeting complex, enterprise-level accounts from a demand and adoption perspective.

· Strong understanding of 1:few, 1:1, and deal pursuit marketing methodologies and best practices.

· Experience in industries requiring long sales cycles and sophisticated solutions.

· Proficiency with ABM platforms and tools (e.g. 6Sense, Marketo, etc.).

· Exceptional stakeholder management and influencing skills at all levels of the organization.

· Analytical mindset with the ability to derive actionable insights from data.

· Global perspective and experience working across different regions and cultures.

· Knowledge of advanced marketing technologies, AI, and personalization tools.

· Experience leading cross-functional, international teams.

· Background in sales or deep collaboration with sales organizations.

· Excellent with marketing strategy and planning for marketing programs.

· Experience successfully orchestrating and collaborating with cross-functional teams.

· Strong written and verbal communication skills.

· Ability to think and work strategically and thrive in a fast-paced environment.

· Comfortable preparing for and presenting to executives.

· Experience in collaborating with functional experts and agencies to develop digital experiences and content.

· Must be familiar with multiple digital channels and their applicability within a demand generation plan.

EDUCATION & QUALIFICATIONS

· Bachelor's degree or equivalent required

LOCATION

· Global

Meet Your Team

The role of the Global Marketing team is to create a best-in-class, digital-first organization for SAP to increase the effectiveness, scale, and agility of SAP's digital ecosystem. As the central conductors, the role of the Acquisition and Omnichannel team within SAP's Global Marketing is to ensure that every interaction—from initial awareness through software adoption—is relevant, informative, and time well-spent. This Account Marketing Channel Lead role will closely partner with teams and leaders in Product Marketing, Global Marketing and Customer Success to drive growth across SAP's portfolio of offerings. Join the team to shape the market narrative for SAP and our capabilities and differentiators across AI, data, and applications.

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now!

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 420503  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - Spain #LI-Hybrid.