Industry Advisor Expert - Retail and Wholesale Industries

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

The Industry Advisor (IA) plays a critical role supporting our Industry business to grow sales pipeline and engage with our customers to secure revenue. The Industry Advisor provides industry perspective, strategic solution advice, and thought leadership to drive pipeline growth and quality through demand generation strategies, support sales cycles and customer co-innovation programs, and contribute to building SAP’s leadership position in the Retail industry.  The Industry Advisor (IA) plays a critical role supporting our Industry business to grow sales pipeline and engage with our customers to secure revenue.

Industry Advisor – Retail & Wholesale is a senior, customer-facing role that brings deep industry expertise to shape executive conversations, influence digital transformation agendas, and accelerate value realization through SAP and cloud-based solutions.

This role acts as a trusted advisor to C-level executives, helping retail and wholesale organizations from across APAC reimagine business models, modernize core processes, and unlock growth through intelligent, cloud-enabled transformation.

Key Responsibilities

Industry Leadership & Thought Leadership

• Serve as a recognized expert in Retail and Wholesale industries, including omnichannel retail, merchandising, supply chain, logistics, and customer experience.
• Develop compelling industry Points of View (PoVs) aligned to SAP’s Intelligent Enterprise and cloud strategy.
• Contribute to industry thought leadership through executive presentations, whitepapers, blogs, and analyst interactions.

Executive Advisory & Customer Engagement

• Lead C-suite and senior executive engagements focused on business transformation, operating model redesign, and value creation.
• Advise customers on industry challenges such as margin pressure, inventory optimization, omnichannel execution, sustainability, and resilience.
• Shape end-to-end transformation roadmaps leveraging SAP S/4HANA, SAP BTP, Industry Cloud, and cloud hyperscalers.

Go-to-Market & Deal Influence

• Partner with sales, pre-sales, and solution teams to influence pipeline creation and strategic deal shaping.
• Support large, complex pursuits by articulating business value, industry differentiation, and transformation outcomes.
• Participate in executive workshops, customer events, and industry forums.

Solution & Transformation Alignment

• Translate industry challenges into business requirements and SAP-centric solution concepts.
• Collaborate with product, engineering, and delivery teams to ensure industry relevance and adoption.
• Guide customers on change management, adoption, and business transformation—not just technology deployment.

What you bring:

• 15+ years professional experience in large IT or Technology Consulting organizations (preferably multi-country / culture)
• Proven executive presence and ability to influence senior business leaders
• Strong 8+ years expertise in domain in Retail and/or Wholesale industries
• Strong understanding of end-to-end retail and wholesale processes (merchandising, supply chain, store ops, pricing, CX)
• Experience with SAP solutions (S/4HANA, BTP, Industry Cloud, or related platforms) and cloud-based transformations
• Experience with managing and building strategic partnerships
• Strong storytelling, presentation, and stakeholder management skills
• Customer facing experience and fluency in English, with knowledge of other languages (Japanese, Korean, Mandarin) as an asset
• Ability to work in dynamic and high-pressure environments across multiple cultures
• Bachelor's degree required; MBA preferred

Meet your team:

• Strategic Market making profile
• Represent the company on industry subject matters internally and externally
• Work with co-workers from diverse backgrounds and collaborate with other sales roles
• Experience in working with Cloud and On-premises solutions, Digital transformation
• First experience with SAP industry solutions
• Strong Global and Regional (APAC) expertise

#IndustryAdvisorT4

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 444427  | Work Area: Sales  | Expected Travel: 0 - 30%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid