Content Advocacy Lead

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

What you’ll do: 

You'll be the strategic mastermind behind our product-led growth initiatives, focusing on first-use and nurture advocacy for our product experiences. Your role will be crucial in shaping how teams approach onboarding, user education, and long-term engagement. You'll work closely with product, customer success, sales, and content creation teams to develop and implement strategies that turn users into advocates. Your expertise will be instrumental in helping teams enhance the user journey, reducing time-to-value, and fostering a culture of product-led growth across the organization. 

What you bring: 

You're a product growth strategist who lives and breathes user adoption. Your experience spans the full spectrum of product-led growth, from first-time user experiences to developing sophisticated adoption frameworks. Your background includes working with digital adoption platforms and implementing successful product-led initiatives that have measurably increased user activation and retention. You understand the delicate balance between user education and product experience, and you've mastered the art of reducing time-to-value through strategic touchpoints. You're well-versed in growth metrics and have experience building scalable adoption programs that help turn casual users into power users and advocates. Most importantly, you have a keen sense for identifying adoption barriers and can devise solutions to overcome them. 

Expectations and tasks 

• Develop comprehensive strategies for user onboarding, engagement, and digital adoption 

• Consult content teams in creating effective onboarding flows, in-app guidance, and educational resources 

• Work with customer success teams to identify opportunities for improving user adoption and reducing churn 

• Analyze user behavior data to inform strategy and measure the impact of advocacy initiatives 

• Lead cross-functional initiatives to align teams around product-led growth principles 

• Develop and implement strategies to foster a vibrant user community and encourage peer-to-peer learning 

• Create frameworks and best practices for teams to follow when developing user onboarding and engagement initiatives 

• Stay current with industry trends in product-led growth, digital adoption, and user engagement strategies 

About you 

• 5+ years of experience in user experience strategy, digital adoption, or related fields, preferably in a SaaS or B2B environment 

• Proven track record of driving user adoption and engagement through strategic initiatives 

• Strong analytical skills with experience in data-driven decision making and strategy development 

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels 

• Experience with product-led growth strategies and digital adoption platforms 

• Familiarity with user onboarding best practices and engagement metrics 

• Ability to lead and collaborate effectively with cross-functional teams 

• Strategic mindset with a focus on long-term user success and business growth 

About the Team 

Our team transforms user engagement from the first interaction onward, creating intuitive onboarding and continuous learning experiences that empower users. We are a dynamic group of designers and content strategists who thrive on collaboration and creativity to make a significant impact on millions of users worldwide, ensuring they have the best possible experience with our products. We value fresh perspectives and bold ideas, encouraging everyone to contribute their unique strengths. If you're passionate about user experience and eager to innovate, join us in shaping the future of user onboarding and learning to the next level at SAP. 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 136300 - 283400(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 409165 | Work Area:Software-User Experience  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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