Principal Design Strategist

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

What you’ll do: 

As our Principal Design Strategist, you'll be the driving force behind our product experience strategy, focusing on first-use and nurture content. You'll work closely with product teams, content designers, and executive leadership to craft compelling narratives that guide users through their journey with our enterprise software. Your strategies will shape how users interact with our products from day one and how they grow with us over time. You'll be part of turning complex software into intuitive, engaging experiences that keep our customers coming back for more. 

What you bring: 

You're a master of user experience, with a keen eye for detail and a broad strategic vision. Your background is a mix of design, strategy, and user psychology, honed over years in the fast-paced world of enterprise software. You have a talent for simplifying the complex, turning intricate software features into clear, compelling user journeys. Your toolkit includes everything from user research and data analysis to storytelling and visual communication. You're as comfortable sketching out a user flow as you are presenting to C-level executives. Most importantly, you bring an insatiable curiosity about how people interact with technology and a drive to make those interactions as smooth and rewarding as possible. 

Expectations and tasks 

• Develop comprehensive strategies for first-use experiences and ongoing user engagement and learning 

• Collaborate with cross-functional teams to align product design with business goals 

• Create user personas and journey maps to inform content and design decisions 

• Lead workshops and brainstorming sessions to generate innovative ideas 

• Analyze user data and feedback to continually refine and improve product experiences 

• Present strategies and recommendations to senior leadership 

• Stay up-to-date with industry trends and best practices in UX design and content strategy 

• Mentor junior team members and foster a culture of user-centric design 

About you 

• 10+ years of experience in design, with a strong focus on UI design and at least 3 years in a leadership role 

• Strong portfolio demonstrating your strategic thinking and problem-solving skills 

• Experience managing the design of a variety of user experiences, demonstrating versatility and adaptability 

• Strong understanding of UX/UI design principles, user-centered design, and interaction design 

• Excellent verbal and written communication skills, with the ability to articulate design concepts and rationale to stakeholders at all levels 

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously while maintaining high standards of creativity and attention to detail 

• Proficiency in industry-standard design software (e.g., Figma, Mural) 

• A passion for innovation and a desire to push the boundaries of design and elevate experiences to a new level 

About the Team 

Our team transforms user engagement from the first interaction onward, creating intuitive onboarding and continuous learning experiences that empower users. We are a dynamic group of designers and content strategists who thrive on collaboration and creativity to make a significant impact on millions of users worldwide, ensuring they have the best possible experience with our products. We value fresh perspectives and bold ideas, encouraging everyone to contribute their unique strengths. If you're passionate about user experience and eager to innovate, join us in shaping the future of user onboarding and learning to the next level at SAP. 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 185100 - 403800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 409137 | Work Area:Software-User Experience  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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