SAP Corporate Marketing - Head of Audience Insights

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Within SAP Corporate Marketing, we are constantly striving to bring out our best by applying new, actionable insights about SAP customers, prospects, and the SAP ecosystem at large. To further our mission, we are seeking a seasoned research manager to lead our audience insights team. The ideal candidate will have extensive experience in people management; research methods, processes, and best practices; the internal publication and dissemination of audience insights.

Responsibilities:

Oversee and manage the day-to-day activities of the Audience Insights team, including:

· Recruit, mentor, and lead a team of dedicated researchers, fostering a collaborative and stimulating work environment, setting clear objectives, and ensuring they are met.

· Design and execute research - including global surveys, interviews, focus groups, observational studies – through internal team and 3rd party research partners.

· Build and maintain a central knowledge base, that organizes research results, data, and insights for the Marketing & Solutions board area.

· Capture and translate audience insights from internal and 3rd party research into best practices, actions, tactics for marketers.

· Define best practices and processes to engage 3rd parties, and emerging research providers, to support the organization’s research needs.

· Collaborate with all stakeholder groups: building relationships, managing expectations, and driving progress.

· Establish and maintain relationships with external research partners for collaboration opportunities.

· Maintain expert knowledge of trends in research methods, procedures, and tools to ensure the research practices remain effective and efficient.

Ideal Candidate Profile

· A minimum of eight years of progressive leadership experience in research roles, preferably in a B2B and/or technology company.

· Proven experience in creating effective research strategies aligned with business goals.

· Proven experience in a wide range of research methods, including surveys, interviews, focus groups, observational studies, data analytics.

· Exceptional leadership and team management skills.

· The ability to work under tight deadlines and high-pressure situations.

· Ability to form connections with internal and external partners and maintain friendly, positive, and productive relationships.

· Strong interpersonal and communication skills.

· Highly strategic mindset, including strong instincts and a demonstrated ability to surface key insights, identify research opportunities, and to develop, execute and deliver on plans.

· An innate curiosity to dive deeper, to get beneath the surface and find that intricate detail that leads to Aha moments.

· Ability and willingness to thrive in a fast-paced, rapidly changing work environment.

· A driven, highly motivated nature and a commitment to improvement.

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We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 141800 - 323900 (US Standard) / 160700 - 367200 (NYC) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 390618  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Management  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid