Business AI Digital & Web Lead - Product Marketing

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

Summary: 

Artificial Intelligence (AI) is one of the most transformational technologies of our time for businesses. SAP embeds AI across its entire product portfolio and for every business function to help our customers run better, faster, and smarter. It's what we call Business AI. With Generative AI, SAP is helping our customers and partners leverage AI-driven business benefits. AI is embedded in our business applications from day one. Developers in the SAP ecosystem can leverage AI and Generative AI on SAP Business Technology Platform to flexibly extend their business applications with ready-to-use AI business services, a choice of Large Language Models, and their own AI models. 

The role: 

As a Senior Product Marketing Manager for AI, you will join SAP’s newly established Business AI organization led by the Chief AI Officer. Reporting to the Chief Marketing Officer (CMO) of Business AI, you will bring to market exciting innovation through innovative Product and Digital marketing for SAP Business AI across all solution areas. As a Digital & Web Strategy Lead for AI you will be responsible for designing and implementing digital strategies that guide our customers through their interactions with our Business AI solutions – in Web, Social and other Digital channels -both owned and paid. 

You will be responsible for designing and implementing customer journey maps that guide our customers through their interactions with our Business AI solutions. You will work closely with product marketing and corporate marketing functions to understand customer pain points, identify touchpoints, and develop strategies to enhance customer satisfaction and loyalty. 

Experience: 

• Lead the development and execution of comprehensive digital marketing and web strategies to promote our Business AI solutions and develop customer journey maps to identify pain points and areas for improvement.  

• Collaborate with cross-functional teams to align digital and web initiatives with business goals, product launches, and promotional campaigns. 

• Drive web strategy and development, ensuring that the company's website serves as an effective sales and marketing tool, providing a seamless user experience, journey and conversion optimization. 

• Build relevant digital and web content to create a seamless and impactful customer journey 

• Analyze customer data and feedback to identify trends and opportunities to improve the customer journey.  

• Develop and implement strategies to optimize customer interactions across digital channels, for key personas; optimizing customer interactions across all channels, including digital, mobile, social and digital campaign touchpoints - with a focus on web as a window to the value and use cases of our products. 

• Analyze digital and web campaign performance, identify key metrics, and provide insights and recommendations for campaign optimization and ROI 

• Work with cross-functional teams to align messaging and content to customer journey stages, ensuring a unified and cohesive experience. 

• Monitor customer satisfaction metrics and feedback to continuously improve the customer journey.  

• Stay informed about industry best practices and emerging trends in customer experience to maintain a competitive edge.  

Requirements: 

• 10+ years of work experience; thereof 6-8 years in product marketing 

• Bachelor’s degree (or equivalent); Master's/ MBA preferred. 

About the team: 

SAP’s newly established Business AI growth area brings together product development, marketing, go-to-market, and services teams into a dedicated end-to-end unit, led by a General Manager. In this set-up we focus on accelerating our AI foundation, scaling AI swiftly across our product portfolio, and driving customer adoption SAP Business AI. In doing so, we collaborate closely with all teams across. Our goal is to leverage the Generative AI momentum to make SAP #1 in Business AI and redefine business process software for the next 50 years. 

#SAPBusinessAICareers 

Location US and Germany 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 141,800-323,900 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 410168 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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