Business AI Launch & Disclosure Lead - Product Marketing

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

Summary: 

Artificial Intelligence (AI) is one of the most transformational technologies of our time for businesses. SAP embeds AI across its entire product portfolio and for every business function to help our customers run better, faster, and smarter. It's what we call Business AI. With Generative AI, SAP is helping our customers and partners leverage AI-driven business benefits. AI is embedded in our business applications from day one. Developers in the SAP ecosystem can leverage AI and Generative AI on SAP Business Technology Platform to flexibly extend their business applications with ready-to-use AI business services, a choice of Large Language Models, and their own AI models. 

The role: 

As a Senior Product Marketing Manager for AI, you will join SAP’s newly established Business AI organization led by the Chief AI Officer. Reporting to the Chief Marketing Officer (CMO) of Business AI, you will bring to market exciting innovation through innovative Product marketing for SAP Business AI across all solution areas. This includes leading launches, customer, and market research, defining the messaging and value proposition, commercialization, coordination of demos and enablement plans – in coordination with many teams across SAP. You will craft compelling narratives that map to our product disclosure to bring the best solutions for our customers with strong value propositions. You will work closely with Technical Product Management as well as Core Product Marketing across SAP's solution areas. You will also closely collaborate with Corporate Marketing, Communications, Field Marketing, Enablement and Learnings – to bring to life our launches and innovation across all Marketing channels.  

Experience: 

• Track-record of successfully launching new Cloud products, incl. defining and landing value proposition, messaging and positioning. 

• Excellent understanding of AI market trends, AI use cases and AI innovation landscape. 

• Experience with messaging to business decision maker audience and practitioners. 

• Experience managing projects and relationships with internal and external resources (e.g. agencies, multi-disciplinary teams, etc). 

• Ability to understand technical concepts products and market them to a business audience 

• Ability to articulate and present complex topics to a senior leadership audience. 

• Creativity building strong marketing and launch plans for the AI business unit in concert with all line of business product marketing teams.  

• Ability to execute and measure marketing tactics with stakeholders across all elements of a launch plan (e.g. communications, events, web, campaigns) and report back to senior leadership results and impact for the business. 

• Experience with business management across a portfolio and business unit. 

Requirements: 

• 7+ years of work experience; thereof 4+ years in product marketing 

• Bachelor’s degree (or equivalent); Master's/ MBA preferred. 

About the team: 

SAP’s newly established Business AI growth area brings together product development, marketing, go-to-market, and services teams into a dedicated end-to-end unit, led by a General Manager. In this set-up we focus on accelerating our AI foundation, scaling AI swiftly across our product portfolio, and driving customer adoption SAP Business AI. In doing so, we collaborate closely with all teams across. Our goal is to leverage the Generative AI momentum to make SAP #1 in Business AI and redefine business process software for the next 50 years. 

#SAPBusinessAICareers 

Location: US, Germany 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000-216,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 393157 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:[[US and Germany]] #LI-Hybrid

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