Director of North America Partner Field Marketing

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

Purpose and Objectives

The Director of North America Partner Field Marketing will develop and execute strategies to drive Year-over-Year (YoY) cloud growth through SAP partners. The role focuses on increasing partner-led demand generation, working across the SAP North America marketing teams to enhance understanding of the partner landscape and strategy to drive greater alignment in support of partner marketing strategy. This position reports to the NA Regional Partner Field Marketing Lead in Newtown Square, PA. 

Key Responsibilities

Partner Demand Generation & Revenue Management 

• Marketing Plans: Collaborate with SAP partners to deliver against marketing demand generation and revenue objectives within a specific sales territory. 

• Marketing Activities: Work with partners to plan and support partner-led marketing activities, including account-based marketing (ABM), data-driven marketing, digital marketing, and events. 

• Lead Analysis & Pipeline Health: Review and analyze lead reports with partners to assess the impact of marketing programs on pipeline health. 

• ROI Optimization: Ensure optimal ROI for partner-driven investments and activities. 

Strategic Marketing and Executive Expertise 

• Strategy Development: Work with partners to develop marketing strategies and program plans with a digital-first approach. 

• Execution: Support partners in executing media plans, community events, direct mail, email, telemarketing, and nurturing activities. 

• Brand Compliance: Ensure partners adhere to brand experience, quality, consistency, and compliance. 

• Stakeholder Communication: Communicate NA partner field marketing strategy and plans, including key partner plans, to Partner Ecosystem Success, Sales, and Marketing stakeholders. Influence internal stakeholders for optimal impact. 

• Customer Focus: Surface partner customer reference opportunities to the customer references team to develop and activate in the market. 

• Standardize Partner Engagement: Increase internal understanding of partner landscape, goals, and marketing strategies and integrate partners across SAP marketing plans. 

Event Marketing 

• Event Selection & Support: Assist partners in selecting the right events to invest in and provide guidance on best practices to maximize ROI. 

• Co-Marketing Events: Execute co-marketing initiatives at events with strategic partners. 

• Community-Oriented Events: Host and facilitate community-oriented partner events to foster engagement and best practice sharing. 

Data & Performance Management 

• Systems Proficiency: Leverage various reports and dashboards to analyze performance, and work with partners around performance and optimization plans. 

• Performance Analysis: Adept in analyzing performance data to improve campaign execution and lead management. 

• Market Research/Analysis: Leverage market intelligence and collaborate with internal teams to optimize partner campaign planning and data segmentation. 

General Contributions 

• Team Expertise Sharing: Share skills and expertise with partner marketing teams to improve efficiency. 

• Market Trends: Monitor and share regional market trends, best practices, and insights. 

Specific Partner Marketing Responsibilities: 

• Develop Marketing Plans & 1:1 Engagement: Foster strong relationships and create tailored marketing plans with priority partners, integrating them into SAP-led initiatives to drive measurable impact and prove ROI against development funds. 

• Drive Campaign, Resource Awareness & Best Practice Sharing: Ensure partners are well-informed about ongoing campaigns, content, tools, and available resources. Facilitate community engagement, marketing enablement, and best practice sharing among partners. 

• Optimize Development Funds: Strategically allocate partner development funds to drive maximum ROI and continuously evaluate performance. 

• Data & Insights: Analyze complex data sets to derive actionable insights for strategic decisions. 

• Stakeholder Management: Engage closely with key stakeholders to leverage data-driven insights for performance improvement. 

• Flagship Events: Coordinate partner inclusion in SAP flagship events to maximize business impact. 

• Co-Marketing Initiatives: Execute co-marketing initiatives with strategic partners and support the incorporation of partners in SAP-led marketing plans. 

• Feedback to Global Partner Marketing (GPM): Provide input on partner campaign needs and performance improvements, as well as suggestions for new vendors/agencies for the Partner Benefits Catalogue. 

• Monitor Partner Engagement: Regularly assess and refine marketing strategies based on partner feedback to ensure alignment with partner objectives. 

Primary Interactions: 

• Global Partner Marketing: Plan, evaluate, and optimize partner marketing tactics, providing regional feedback. 

• Regional Marketing Teams: Ensure integration of partner strategies across SAP marketing plans. 

• Regional Partner Organization: Align partner marketing strategies with business needs and growth priorities.  

Qualifications and Experience: 

• Experience: Minimum of 10 years in B2B marketing, with partner marketing experience preferred. Proficiency in data analysis, campaign performance metrics, events, and digital marketing strategies. 

• Skills: Strong organizational, interpersonal, and communication skills. Expertise in marketing strategy development, demand generation, and community engagement. 

• Education: Bachelor’s degree required 

• Additional Requirements: Experience in the IT industry, B2B marketing, multi-national companies, sales collaboration, and project leadership. 

Ideal Candidate: 

A strategic, multi-faceted marketer with experience in demand generation, digital marketing, events, ABM, field marketing, and partner marketing. Agile and eager to impact cloud business growth through an indirect partner model, the candidate will collaborate effectively with partners, global marketing counterparts, partner organization, and regional teams to drive cloud pipeline and bookings growth.  

If you love the sound of this job, but don’t meet all the criteria, apply anyways! 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 141,800 - 323,900 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 411146 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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