Integrated Marketing Plan Lead, SAP Digital Supply Chain

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

Role Description: The Integrated Marketing Plan Lead (“Plan Lead”) is responsible for the end-to-end plan for SAP Digital Supply Chain (SAP DSC) related portfolio. The Plan Lead is the main liaison with stakeholders including sales leadership, and builds out the fully integrated strategy for solution, audience, industry, market unit, and partner GTM strategy. The Plan Lead monitors market conditions, target audience, and campaign balance. They provide high level feedback to the Global Demand Center on NA activity and requirements.  They determine recommended marketing mix, competitive and market intelligence requirements, audience journey and BOM recommendations, and customer segmentation analytics to optimize marketing’s impact on the business. Additional responsibilities include owning the full budget and allocating the demand generation mix and resourcing.  The Plan Lead communicates the portfolio plan and progress as appropriate to groups and individuals both within and outside of NA Marketing.

Key Responsibilities 

• Experience developing and executing an integrated marketing plan across the full customer lifecycle including responsibility for demand generation, pipeline acceleration and customer adoption marketing.
• Strong experience working with end-to end marketing mix including event, account based, digital, inbound, outbound, and customer marketing.
• Strong understanding of digital channel strategies and marketing funnel performance and optimization strategies.
• Embraces a data-driven mindset and leverages external signals including competitive research, intent signals and account targeting strategies to develop and optimize pipeline generation and conversion programs.
• Experience leading partner enabled and partner-led marketing programs to scale demand generation and customer adoption.
• Deep knowledge and insights on marketing funnel and tactics that aid with demand gen, pipeline acceleration and customer renewals.
• Strong communication & presentation skills, strong stakeholder management skills.
• Cloud enterprise software marketing experience is required.

Key Skills & Requirements

• Demand generation expertise
• Net new account acquisition strategies
• Digital channel knowledge and insights
• Data driven and performance mind-set
• Collaborative leader with strong field orientation
• SaaS / cloud marketing experience
• Bachelor’s degree
• 7+ years integrated marketing experience

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 141800 - 323900 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 407709 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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