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Solution and Product Management

Head, Intelligent Spend Business Network Community Strategy

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



Within ISBN Marketing & Solutions, marketers and solution managers create a differentiated and meaningful value proposition that connects the needs of the market to SAP’s portfolio of products and services. We are the bridge between our Product Engineering and Customer Success groups, providing thought leadership, clarity on target audiences and related opportunity, strategic and effective market messaging and the orchestration of our overall business growth plan.  We measure our success by our ability to develop relevant, market leading solution strategies and corresponding creative, innovative marketing strategies that, together, gain audience mindshare, establish SAP as a market leader and ultimately, drive business success and portfolio growth that support our revenue ambition.


The Head of ISBN Community Strategy owns the development of the ISBN community, inclusive of both industry and general community solution and marketing strategies, to drive engagement of existing and prospective SAP ISBN customers in a way that contributes to understanding of market needs and trends, achievement of pipeline objectives, solution adoption, customer engagement and retention.  This leader will work collaboratively with other leaders within ISBN as well as the broader SAP community. The Head of SAP ISBN Community Strategy is recognized as a thought leader and evangelist driving community engagement, industry solution and marketing strategies, demand generation, customer solution adoption and positive external company perceptions of SAP in the Spend category.


The Head of ISBN Community Strategy will be responsible for inspiring a team of innovative solution managers and growth marketers to create industry and community focused solution strategies in collaboration with industry advisory and product engineering leaders and partnering with M&S leaders to build pipeline (marketing sourced and influenced) and drive solution adoption. This leader needs to drive internal engagement to support community building activities and drive alignment around coordinated, strategic investments in target audience segments.  It requires a fundamental shift in thinking from “What is the best way to position this offering for my audience?” to “Who is my right audience?  What do members of this audience care about? What are their needs, and how can we help them fulfill those needs?”  This leader must be comfortable leading a highly matrixed organization and collaborating with a diverse set of leaders including industry advisory, product strategy, commercial and engineering leaders, as well as marketing leaders in the field teams.



  • Own and drive community engagement strategy for ISBN. This includes focus on user groups, think tanks, customer advocacy and minds that matter in the buying process.
  • Support the multi-year market strategy and business growth plans within ISBN, offering industry and community insight and strategic direction to ensure that our overall Winning Plan is robust, relevant, customer and market focused.
  • Own market and aggregation of voice of customer, including customer advisory council and user group sponsorship
  • Own all industry solution area marketing content and ensure consistent messaging across all channels
  • Drive an audience-centric market approach within the organization, ensuring that solution development, market messaging, content and community strategies are centered around customer needs.
  • Create industry focused articulation of the unique business value of ISBN products and solutions through compelling marketing programs that engage audiences across the customer lifecycle.  Teams reporting to you will craft the industry portfolio narrative, internally and externally, as it relates to ISBN, and will collaborate with Market Strategy leaders on the execution of relevant integrated marketing management programs.
  • Partner with the Field Marketing organization to deliver high-impact regional plans and campaigns that support market awareness, community engagement, demand generation, customer adoption, revenue growth and retention.
  • Support strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, internal communications, and other communication channels (i.e., social media) to deliver thought leader messages into the market.
  • Manage the hiring, development, and retention of solution management and marketing talent for by providing leadership, direction, coaching and mentoring to the team.



  • Customer-first mindset and experience.
  • 10+ years of SaaS business development, sales or solution marketing experience; experience in Procurement, Contingent Workforce or B2B networks highly desired.
  • Track record of success building SaaS community engagement that directly contributed to business growth and revenue retention.
  • Experience driving marketing and solutions strategy development, executing with a performance management lens and an ability to work through ambiguity.
  • Key Industry experience to understand and capitalize on trends to drive portfolio differentiation and growth.
  • Ability to lead, manage and inspire teams. Proven people manager that can create high performing teams.
  • Strong collaborator who can manage up, across and within the organization, working with teams such as Customer Success, Industry Advisory and Product Engineering.
  • Experienced communicator, capable of influencing C-level executives.  Confidently and eloquently represents the business value of marketing and solutions strategies.
  • Strong oral and written communication skills.


Location is flexible with a slight preference for NA and EMEA.



We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:306772 | Work Area: Solution and Product Management | Expected Travel: 0 - 10% | Career Status: Executive | Employment Type: Regular Full Time  | Additional Locations: 

Head, Intelligent Spend Business Network Community Strategy

Facility:  306772
Posted Date:  Dec 6, 2021
Work Area:  Solution and Product Management
Career Status:  Executive
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Palo Alto, CA, US, 94304

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Network, Engineer, ERP, Business Development, Technology, Engineering, Sales, Strategy