SAP Corporate Marketing, Audience Insights Manager

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Within SAP Corporate Marketing, we are constantly striving to bring out our best by applying new, actionable insights about SAP customers, prospects, and the SAP ecosystem at large. To further our mission, we are seeking a seasoned insights manager to coordinate the synthesis of research insights. The ideal candidate will have extensive experience in the collection and organization of research findings; and the analysis and application of audience insights to marketing initiatives. 

Responsibilities: 

Collect and synthesize results across SAP research partners in support of priority topics across the Marketing and Solutions board area, including: 

• Build and maintain a central knowledge base, that organizes research results, data, and insights for the Marketing & Solutions board area 

• Capture and translate insights across 3rd party and internal research to support Marketing & Solution priorities Align relevant data and insights a) with active research needs across research teams, and b) in support of marketing needs 

• Create and manage regular distribution of relevant insights including emerging trends, competitive learnings, etc. 

• Collaborate with all stakeholder groups: building relationships, managing expectations, and driving progress 

• Maintain expert knowledge of trends in research methods, procedures, and tools to ensure insights management practices remain effective and efficient 

Ideal Candidate Profile 

• 5-10 years of insights / knowledge management experience, preferably in a B2B and/or technology company. 

• Proven experience synthesizing research into audience insights and applying them within a marketing and solutions context. 

• Proven experience organizing and managing a central knowledge base, centred around research, insights, and their application. 

• Good understanding of a wide range of research methods, including surveys, interviews, focus groups, observational studies, data analytics. 

• Ability to form connections with internal and external partners and maintain friendly, positive, and productive relationships. 

• Strong interpersonal and communication skills. 

• Highly strategic mindset, including strong instincts and a demonstrated ability to surface key insights, identify research opportunities, and to develop, execute and deliver on plans. 

• An innate curiosity to dive deeper, to get beneath the surface and find that intricate detail that leads to Aha moments. 

• Ability and willingness to thrive in a fast-paced, rapidly changing work environment. 

• A driven, highly motivated nature and a commitment to improvement. 

*This is an individual contributor (not people manager) role.

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We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 392864  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.