SAP iXp Intern- Marketing Solutions  - Audience & Segmentation Analyst

Requisition ID: 386867
Work Area: Administration
Expected Travel: 0 - 10%
Career Status: Student
Employment Type: Intern
Career Level: NA
Hiring Manager: Ryan Sherman 
Recruiter Name: Jodee-Ann Williams

Additional Locations:

About the SAP Internship Experience Program

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. 


Three reasons to intern at SAP
1.    Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
2.    Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.  
3.    Gain visibility: with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips. 


About the team

This position is for an analyst role in the Audience & Segmentation Practice within SAP.  We are a team that supports SAP Marketing colleagues, other business stakeholders, and our external third-party media agencies across the globe.  We provide a full scale service offering related to supporting audience / segmentation requirements within marketing programs and campaigns globally, within regions and individual market units.


What you’ll do:

Position title: SAP iXp Intern- Marketing Solutions  – Audience & Segmentation Analyst 
Location: Remote
Expected start date: April 2024


In this role, you’ll:

 Area 1: Requirements Management
•    Work both independently and as part of a team to plan, develop, and implement new audience programs for SAP Marketing and other key business areas
•    Understand marketing programs, campaigns, and other tactics that are being planned or executed across global and regional teams
•    Manage requirements and audience programs from end to end, including documentation, design, build, and activation
•    Meet directly with marketers across the company to discuss audience needs, refine requirements, and recommend audiences to support their programs
•    Clearly communicate and report on audience programs, how they support marketing objectives, and demonstrate business value

Area 2: Operations 
•    Support the intake request process and subsequent workload
•    Review and respond to requests as needed for clarification / confirmation
•    Work directly in SAP’s Adobe Audience Manager (AAM) and Marketo application for common tasks like data source setup, audience build, and destination integration
•    Work with Adobe Customer care for tasks that require vendor services
•    Support troubleshooting and issue resolution with core team members and directly with stakeholders

Area 3: Data Analysis
•    Be able to understand business needs, formulate questions/hypotheses, and source and analyze data to support testing
•    Create dashboards, automated reports, and calculated metrics to provide accessible analysis to marketers unfamiliar with audience and segmentation
•    Understand and use web analytics, segmentation, targeting, and other technology platforms to support SAS services
•    Develop and share audience insights pre-, in-flight-, and post- activation for optimizations and innovations
•    Use SAP’s instance of Adobe Analytics, Audience Manager, and Marketo; Google Analytics, Google Data Studio, and other data and reporting tools for analysis and insights

Area 4: Knowledge Development
•    Build market awareness and conduct research into audience and segmentation tools and trends
•    Take available training and self-paced learning offerings to build skills and knowledge in this domain
•    Recommend areas of new areas of opportunity for audience and segmentation management at SAP.


Who you are:


We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning.


•    Experience in academia or professionally within digital marketing with a focus on targeting and analytics; media / advertising experience a plus
•    Working towards a degree in Marketing or Computer Science, or other related degree
•    Experience with or understanding of digital marketing applications, including audience and segmentation, content management, targeting, and web analytics
•    Experience with Adobe Marketing solutions a plus, specifically with Adobe Audience Manager< Marketo and Analytics; experience with Adobe Target and Advertising Coud preferred
•    Experience or understanding of digital advertising including Data Management Platforms (DMPs), Digital Supply Platforms (DSP) and other advertising related technologies
•    An interest in and knowledge of marketing technology and digital marketing tactics and best practices
•    Strong MS Excel skills for data analysis; additional technologies a plus
•    Strong presentation skills, including the ability to build Executive Summary presentations (MS PWPT or Google Docs) based on analysis findings
•    Willingness to grow and learn in a highly demanding, fast-paced organization
•    Excellent written and verbal communication, project management, and organizational skills
•    Ability to present thoughts and plans in a visually compelling manner, meet or exceed deadlines, and manage multiple demanding projects simultaneously
•    Ability to think strategically partnered with a “roll up your sleeves” ability to execute

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy.

EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is $15-$62 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.  SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: SAP North America Benefits.

Requisition ID:  386867
Posted Date:  Apr 7, 2024
Work Area:  Administration
Career Status:  Student
Employment Type:  Intern
Expected Travel:  0 - 10%

Newtown Square, PA, US, 19073

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