SAP Concur- Product Marketer for Public Services

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

Product Marketing is a global role, founded on solution area subject matter expertise, that holds key accountabilities in four broad areas:

• Partnering closely with Research & Development teams to align technology innovation to the greatest customer need and market opportunity to maximize value for SAP and our customers.
• Owning all aspects of the product value proposition lifecycle from product release readiness gate, announcement & on-going product communications, and digital customer journey, demonstrating deep customer, competitor & market understanding at each step.
• Defining the global marketing plan and then delivering this plan through and with the Marketing & Solution discipline expert teams, ultimately ensuring that customers, partners, analysts, and press across the world understand, believe, and desire the value of SAP solutions.
• Owning the global SAP sales and partner sales enablement content to ensure our direct and channel sales teams can hit their targets.

The Product Marketing functions require deep subject matter expertise (SME) of their product/solution area and the ability to represent this depth to stakeholders inside and outside the company.

The Product Marketer of SAP Concur for Public Services will focus on Travel and Expense product areas. They will partner closely with R&D but will primarily own all aspects of product value proposition lifecycle. This expert will also lead the efforts to ensure public services considerations are included in the global marketing plan for integrated travel and expense solutions to ensure that our value proposition is clearly understood and differentiated from our competitors. They will also contribute the SAP sales and partner sales enablement to ensure our respective channels can articulate the solution value to achieve their sales objectives.

The successful candidate must be comfortable leading a highly matrixed organization and collaborating with other leaders including commercial, product management, as well as marketing leaders in the corporate marketing and field teams.

What you will do:

• Act as a Subject Matter Expert in the product area by developing and applying a deep understanding of the integrated travel and expense product area total addressable market (TAM) for public services and be always aware of the latest market information. Represent the product area value & vision to customers, partners, and analysts.
• Contribute to the Market Opportunity Map for your product area and the creation of the Winning Plan, working in close partnership with Product Engineering and Customer Success teams. Identify and connect innovations built across multiple product teams and influence the Build/Buy/Partner strategy to maximize SAP’s growth.
• Consult on and inform the product / feature release announcement process, and communications for your integrated travel and expense for public services including value positioning and messaging framework, branding and public roadmap and website updates. Determine under-performing product offerings that should be sunset and partner with the Product Engineering and Customer Success board area to exit products.
• Collaborate in defining the packaging, pricing, and licensing plans for your travel and expense services Contribute to the creation of product packages that span across or seed into multiple product/solution areas. Define and drive customer and partner incentives.
• Define the annual marketing plan for public services and determine the marketing mix and tactics. Serve as the business owner for Tier 1 SAP events and 3rd party Industry events.
• Ensure excellence in the customer journey content, programs, and resources for integrated travel and expense. Collaborate with Marketing & Solutions discipline teams to ensure quality, consistency, and completeness of content, define new programs and resources to maximize customer engagement and ensure the availability of hero customer stories. Contribute to planning Integrated Demand Programs (IDPs) and monitor Demand Generation KPIs to adjust.
• Own product communications to all external audiences and serve as a leading spokesperson for engagement with analyst, press, customer, partners, and community groups
• Lead collaboration across marketing to define and deliver sales enablement content for your product area.

What you will bring:

Experience & Language Requirements:

• Minimum 6-8 years of experience related to the (industry) solution domain
• Supporting organizational change
• Guiding and mentoring peers and/or junior level colleagues
• English: fluent on business level - verbal and written.

Education: Bachelor's degree or equivalent required

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 159,900-367,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 396737 | Work Area:Solution and Product Management  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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