Marketing Manager, Community Marketing - Enterprise Americas

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Job Description 

The Enterprise Americas team is seeking a Community Marketing Manager to build & execute the Customer Community Strategy for our Enterprise Americas client base.  This includes building our digital community engagement strategy and launching virtual & in-person community events. This position will represent the Enterprise Americas business, partnering cross-functionally to build programs that align to our business objectives and extend our value to our customers. The Marketing Manager, Community Marketing will drive expansion of the SAP Concur customer community throughout our Enterprise Americas business units.  They will build insights-driven strategy and content that drive education, activation, adoption, optimization, renewal, and advocacy across a diverse set of customer audiences. The role will report directly to the Senior Group Manager, Community & Lifecycle Marketing and is accountable in three key areas:  

  • Digital Community Strategy: Own the Enterprise Americas digital community program plan and framework.  Consult and guide Field Marketing and Client Development stakeholders with programmatic best practices. Encourage stakeholders to leverage community enablement for recruitment and engagement within their markets. Partner with Global Digital Marketing to advocate for Enterprise Americas business requirements, compliance needs, and platform user experience. Partner across teams to showcase thought leadership content, events, and campaigns to grow engagement within the online experience.  

  • In-person & Virtual Community Experience Strategy: Partner with Enterprise Americas Event and Field Marketing teams to deliver high impact community experiences at scale. Design customer experiences that fulfil customer’s desire for peer sharing and networking.  Leverage Field Marketing and Client Development persona expertise when identifying conversation topics, customer panels, and roundtables. Develop integrated communication strategy for community experiences. Drive scale across all Enterprise Americas verticals. 

  • Community Insights & Sharing: Gather and share insights from community activities and distribute to the appropriate stakeholders. Leverage insights to advocate on behalf of our customers and inform future programmatic strategy. Identify community organizers and build tools and frameworks for them to engage with their peers.   


The ideal candidate has a passion for customer marketing, is highly organized and collaborative, and has a track record of achieving and measuring great results. They will have a demonstrated ability to partner cross-functionally, build effective marketing programs, and thrive in a fast-paced dynamic team environment.  


Our Team:  

We are a team where data drives our decisions. We challenge ourselves as growth marketers to innovate and drive results. Where our friendly working environment and culture of collaboration and teamwork matter. We put our customers first – and are building a customer centric model for the entire business to scale.  



  • Develop the digital community program plan and framework to grow our online community offering.  

  • Optimize the online community experience by integrating high-impact content, events, and forums for peer sharing that are compelling to our clients.  

  • Partner with Events, Field Marketing, and Client Development to drive and coordinate in-person and virtual client community events. 

  • Work closely with Data & Insights team to design benchmarks and identify meaningful metrics to measure program success. Play a critical role extending key customer insights to Field Marketing teams, providing opportunity to leverage for future content and Client Development opportunities.  

  • Leverage community insights to inform future program strategies.  


Education, Experience & Training Required:  

  • Minimum 5 years of experience in community and digital marketing. Technology and business-to-business marketing experience is a plus.  

  • Strong project management skills. 

  • Strong communication & presentation skills.  

  • Experience working with cross-functional groups. 

  • BS/BA in Marketing or equivalent is required. 

  • Ability to pass a background check. 


Specialized Knowledge & Skills:  

  • Passion for customer and digital marketing.  

  • Comfortable owning, leading, and participating in a variety of client events. 

  • Extremely strong collaboration & interpersonal skills – ability to build relationships and motivate others in helping drive initiatives.  

  • Exceptionally resourceful – loves to build new programs as well as maintain, leveraging all resources both internal and external to complete a project. 

  • Ability to flourish in a fast-paced, high-growth environment.  

  • Effective internal and external communication skills (written, verbal and presentation). 

  • Results-oriented, self-motivated and independent thinker, requiring minimal supervision for decision-making. 

  • Software and/or Software as a Service industry experience a plus 


We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 339375  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Remote

Requisition ID:  339375
Posted Date:  Jun 25, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Saint Louis Park, MN, US, 55416-5312

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