Field Marketing Manager - West

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

PURPOSE AND OBJECTIVES 

Responsible for delivering against the marketing demand generation, pipeline acceleration and revenue objectives as defined within the West Market Unit (MU) Sales and Marketing territory Go-To-Market near-term and long-term plans.  Responsible for demand generation and pipeline acceleration through the tactical execution of marketing plan activities; industry marketing, account-based marketing (ABM), data-driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more.  Look beyond local return on investment and work across the entire marketing organization to assure optimal ROMI (Return on Marketing Investment) for SAP. This individual should be an independent, data-driven marketer who brings enthusiasm for innovative marketing efforts. Additionally, this person should thrive in a matrixed, fast-paced, and high energy environment. 

EXPECTATIONS AND TASKS 

Strategic Marketing and Sales Execution – Develop and maintain a partnership with sales to execute against an appropriate solution or industry program portfolio mix to address the business needs of our customers/prospective-customers.  As the Field Marketer, you will serve as one of the faces of marketing to the West MU region working with West MU field sales executives, sales leadership, partners and as appropriate our customers/prospective-customers. 

You will be tasked to: 

• Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required. 

• Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics. 

• Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities. 

• Participation as appropriate in the Demand Management Process.  

• Drive locally relevant, nationally supportive, industry campaigns and events within the region and across North America. 

Data Driven – Embrace a data-driven approach to turn data into insights to drive results. Focus on execution, consistency, and speed to market when strategizing and documenting campaign execution and lead management activities in the system of records, including CRM, reports, dashboards, and scorecards. Leverage these systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders. 

Lead Management – Access relevant sales and marketing lead (and performance) reports through self-service or request ad hoc reporting from Strategy, Planning and Performance Management teams. Develop an understanding of internal lead management systems to drive proper management of leads and to empower all team members to improve lead development, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on sales pipeline health and follow-up on necessary actions to drive alignment with relevant sales and marketing stakeholders and manage escalations proactively.  

Field Enablement – Seek alignment with marketing, sales, and partner stakeholders. Understand the role of stakeholder management in rolling out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. This may include, but is not limited to adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc. Communicate proactively with sales teams to understand marketing effectiveness and to seek out areas of improvements.  Proactively provide feedback to other marketers to improve overall marketing performance.  

Channel & Ecosystem – Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets. Collaborate and coordinate with channel colleagues to create efficiencies between direct and indirect go-to-market approaches. This includes both internal channels as well as our partner ecosystem.  

Market Research/Analysis – Continue to build knowledge and understanding of the target audience, SAP’s solutions, and go-to-market approach to easily identify relevant data segmentation, proper messaging, and an optimal mix of the campaign tactics. In addition, proactively leverage market research and analysis to identify new opportunities that drive towards achieving MU revenue objectives. Align relevant strategies, observations, and interpretations with other involved parties, including Solution Marketing, Global Marketing Programs, Line of Business (LOB), and Industry teams. 

Asset Development and Management – Play an active and engaged part in the dissemination of content such as collateral, websites, white papers, etc.  Help assure that all assets used in market align to the West MU mix of accounts and resonate with local buyers.  As needed, manage the end-to-end asset or campaign production for innovative or strategic priority campaigns.  

Agency Management – Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost.  Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.  

Customer Service and Relationship Management – Maintain a high level of customer focus and demonstrate marketing value to internal and external customers through participation in customer engagements when possible.  Create a valuable internal/external customer experience by servicing inquiries, resolving problems, etc. as opportunities present themselves.  Leverage experiences to demonstrate and develop strategic partnerships with internal/external customers.  

Experience & Language Requirements 

• Ideally 1-5 years of marketing experience 

• Working in a multi-national company 

• Recent Regional and/or Global Field Marketing Experience 

• Background across multiple Lines of Business and/or Product Lines 

• Data-driven results-oriented marketer 

• Experience in high tech industry, B2B marketing 

• Experience with Account Based Marketing (ABM) a plus 

• Experience in sales a plus 

• Strong understanding of business drivers both internally and with our customers 

• Project management (small to medium-scaled projects) 

• Working in a team environment and matrixed organization 

• Strong business acumen  

Education 

• Bachelor's degree or equivalent required 

• MBA, highly desirable 

Location 

• San Francisco highly preferred 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 82,700 - 178,300 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 411007 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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