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Paid Search Strategist

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!




Within the Global Demand Center, the role of the Paid Search Strategist as part of the Acquisition Channels Paid Media Team (Integrated Media Team) is to set the paid search strategic direction based on business goals and requirements. The paid search strategies are developed with input from the Integrated Demand Team who will set business goals, messaging, and KPIs within the end-to-end customer journey. The Paid Search Strategist works with other specialty channels teams (Social, Web, Organic Search), and with regional hubs to execute and optimize the paid search contribution to generating demand across the customer journey 


The Paid Search Strategist is also responsible for driving improvement and SEM best practices in SAP marketing.  In this capacity there will be collaboration with vendor platforms, the martech / adtech teams (IT) analytics teams (PMI), and data teams (ID&A) 



The Paid Search Strategist is responsible for developing a paid search strategic approach in order to meet the business goals as cascaded by IDT.  Success for this role will be determined by effectiveness of the search strategies, agency management for optimization and successful adaptation of the media blueprint by the regional hubs for execution and optimization   


The Acquisition Channel Paid Media Expert (IMT) role can be described in these main areas 


  1. Paid Search Responsibilities 

  • Define the over-arching paid search strategic approach in conjunction with other Acquisition Channels Teams 

  • Manage overall media agency AOR  

  • Cascade strategies regional hubs for execution 

  • Partner with / mentor Regional Paid Search Specialists for agency engagement / paid search execution 

  • Ensure paid search strategies are executed properly including bidding strategies, landing page usage, prioritized geos, use of branded / non-branded keywords, use of sitelinks, etc. 

  • Ensure and account for paid search spend is allocated appropriately to solution areas based on required business outcomes 

  • Drive paid search strategy integration into solution area media plans  

  • Meet on a regular cadence with Regional Hub Media Specialists to review strategic alignments, performance, and optimizations 

  • Manage, and if necessary, reallocate, paid search budget based on spend pacing, performance, competitive activity, etc. 


  1.  Paid Search Practice 

  • Provide competitive paid search information at a regular cadence 

  • Partner with Shared Services to develop a rigorous landing page and ad copy testing program and cascade finding to Regional Hubs 

  • Drive paid search best practices across SAP marketing 

  • Keep current on industry trends and applications 



  • Develop comprehensive paid search strategies based on strategic input from IDT and CMSO teams.   

  • Collaborate with various internal and external teams including other GDC teams and IDT teams to implement paid search strategy and provide Regional Hubs support for adaptation and execution of paid search through the media agency AOR 

  • Serve as a subject matter expert in the evaluation of paid search to optimize search performance for business impact. 

  • Understand how each regional hub is executing against the strategy and assist in optimizations / changes 

  • Provide search performance by solution area and ensure it is included as part of paid media performance reporting  

  • Ensure adherence to strategic foundations established and understand required optimizations to maximize business contribution 

  • Manage the media agency AOR and ensure proper engagement with the agency for planning, execution and optimization 


  • 8+ years B2B or B2C paid search / organic search experience 

  • 4+ years of Ad Agency experience preferred and / or 6+ years of agency management 

  • Digital native preferred 

  • Must understand the application and role of paid search to all other program channels:  Organic, Web, Events, Sponsorships, etc. 

  • Strong knowledge of bidding strategies, campaign set- up, budgeting, use of brand / non-branded keywords, search testing approaches, and intersection with organic search 

  • Strong collaboration skills and ease working across a matrixed organization 

  • Strong analytical and data skills 

  • Bachelor’s degree or equivalent required. 

  • Excellent written and verbal communication skills. 









We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com.


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:312247 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time  | Additional Locations: Virtual - Global

Paid Search Strategist

Facility:  312247
Posted Date:  Nov 17, 2021
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

San Ramon, CA, US, 945 83

Job Segment: Strategist, ERP, SAP, Database, Cloud, Strategy, Technology