SAP iXp Intern - Customer Marketing

What we offer

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!



About the SAP Internship Experience Program:


SAP Internship Experience Program is SAP’s global, paid internship program that provides university students with the opportunities to find purpose in their careers.


Three reasons to intern at SAP:


  1. Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
  2. Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables. 
  3. Gain visibility: with Internship Experience Project in your title, you’ll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.


About the team:


The Customer Marketing Intern will participate in developing strategies and overseeing all aspects of customer marketing in the region with the support of Field Marketing Managers and Regional Marketing VP. Key focus for this role will be ensuring all LAC markets are achieving their add-on pipeline targets, as well as alignment and consolidation of the various customer lifecycle marketing programs for the region. He or she will work closely with the LAC client sales leader on regional customer initiatives and will be responsible for ongoing program measurement and communication, with the goal of optimizing programs to drive conversions and accelerate velocity through each stage of the customer sales funnel. Additionally, this individual will oversee the quality and consistency of all customer references for the region, leverage and expand the SAP reference program to all of SAP Concur LAC, increase the reference database and create a sense of customer community in the region, whilst increasing customer satisfaction. This role will collaborate closely with local customer marketers, account management teams as well as with Regional and Global Marketing functions like Campaigns, Digital, Events or ABM and ensure best practice sharing. This position will be a key member for the LAC Shared Services Marketing Team and report directly to the Head of LAC ENT Marketing. This individual must be a natural communicator, have good influencing and cross group collaboration skills, be action oriented, have a good customer focus, and willing to develop concepts, plan and organizing activities. The ideal candidate has promising conceptual skills, can work independently, is comfortable working within a cross-functional team, has a background in marketing and demand generation, and possesses good communication and messaging skills.


What you’ll do:


Position Title: SAP iXp Intern – Customer Marketing

Location: São Paulo, SP, Brazil


In this role, you’ll:


  • Support cross-& upsell and retention
  • Support markets without customer marketing to implement best practices. Align activities across the team
  • Bridge between global and regional Mktg projects and requirements to leverage and increase visibility
  • Maintain/Enhance a LAC wide reference program and encourage customer advocacy
  • Supports all aspects of customer marketing in LAC.
  • Implement high impact customer marketing strategies.
  • Help defining campaign analytics and ongoing program measurement and communication, with the goal of optimizing programs to drive conversions and accelerate velocity through each stage of the customer sales funnel.
  • Supports execution of targeted customer marketing programs and tools to launch products and to increase the cross- and upsell business in individual LAC markets.
  • Consolidates the various customer lifecycle marketing programs for LAC.
  • Oversees the quality and consistency of all customer references for the region.
  • Expand the SAP reference program to all of SAP Concur LAC.
  • Ensures an increase of the reference database in LAC, creates a sense of customer community in the region, whilst increasing customer satisfaction. Coordinate production of customer case studies and videos for smaller markets without dedicated customer marketing resource.
  • Works closely with local customer/client marketers and marketing functions such as Campaigns, Digital, Events or ABM and ensure best practice sharing.  Works closely with local client sales and product marketing teams in region to understand sales strategies, the market environment and customer business needs.


Who you are:


We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning. Also:


  • Good influencing and cross group collaboration skills and comfortable working within a matrixed organization.
  • Creative thinker with a goal and data driven orientation.
  • Passion for networking and for connecting people, enthusiastic, outgoing.
  • Good customer focus.
  • Good verbal and written communication, messaging skills and presentation skills in English.
  • Good project/program management skills.
  • Action oriented.
  • Team player with strong initiative who loves working in a high-pace environment.
  • Good PC skills and ability to quickly build extensive knowledge of SAP Concur’s product offerings.
  • Fluent in English, Spanish is a plus.


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We are SAP

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.


Our inclusion promise

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.


SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: or, APJ:, EMEA:


EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

 Requisition ID:333730 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Intern  | Additional Locations: 

Requisition ID:  333730
Posted Date:  May 14, 2022
Work Area:  Marketing
Career Status:  Student
Employment Type:  Intern
Expected Travel:  0 - 10%

Sao Paulo, BR, 04795-100

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