SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us at EMEA: +49 6227 7 48599 and careers@sap.com, Americas: hrdirectamericas@sap.com, APJ: hrdirectapj@sap.com. Requests for reasonable accommodation will be considered on a case-by-case basis.

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Date: Sep 12, 2017

Location: Singapore, 01, SG

Company: SAP

Requisition ID: 144123
Work Area: Marketing
Expected Travel: 0 - 40%
Career Status: Professional
Employment Type: Regular Full Time

 

COMPANY DESCRIPTION

 

As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

 

Key Areas of Responsibility and Tasks

 

Expectation overview for Integrated Marketing Programs: Responsible for the planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building, acceleration, loyalty, advocacy, and customer retention. Collaborate with various internal and external teams including global, regional and local teams to capitalize on marketing mix with emphasis on the customer. Orchestrates branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to create integrated audience specific programs and campaigns.

 

Market Research & Insights – Professionally gather and synthesize market insights and company objectives including solutions, industry, geographies and other information. Expertly understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs. Guide others on audience insights and audience intelligence.

 

Drive Strategic Planning - Work independently with Business Planning, Marketing Planning and Business Development/Management to determine strategic goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Ensure programs and campaigns are perfectly aligned with stated strategic goals.

 

Develop Content and Program Messaging – Expertly apply a broad range of knowledge to curate, build, tailor and syndicate content for awareness, demand generation, pipeline acceleration, customer retention, and other strategic purposes, combining market insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Determine best practices to create repeatable processes and content.

 

Strategically manage asset development and independently deliver, together with Marketing Execution, Demand Generation, and Marketing Communications,  audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs.

 

Stakeholder Management – Proactively align with business stakeholders to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise and be seen as the go to person for Integrated Marketing. Support/enable the sales organization through delivery of key customer assets and stories.

 

Expertly plan and develop comprehensive integrated audience campaigns and working with Marketing Execution, identify targets, data, value propositions, and tactics to achieve defined goals.

 

Experience & Language Requirements/ Education

 

  • Minimum 8-15 years of marketing experience
  • Project leadership (large-scaled projects)
  • Acknowledged go-to person for Integrated Marketing
  • High change agility
  • Coaching and mentoring junior, specialist and senior specialist level colleagues
  • Bachelor's degree or equivalent required
  • MBA/Master's degree or equivalent preferred

 

 

 

SAP'S DIVERSITY COMMITMENT

 

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

 

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis.

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