Regional Corporate Field Sales Leader, APAC

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

belonging, and the freedom to grow—personally and professionally.

As the Regional Corporate Field Sales Leader, you will manage a sales team and will play a pivotal role in driving SAP’s success within the corporate segment. This key role will focus on creating a growth engine for SAP Corporate APAC across three high-leverage motions:

1. PE/VC Sales: originate fund-level programs and convert to portfolio-wide bookings.
2. Grow Fast: drive repeatable, volume cloud wins (GROW + BTP/Joule) with speed and strong attach to create scalable business together with partners.
3. Strategic Scale Sales: monetize our most strategic GTM with Microsoft, Accenture, AWS, and Google Cloud (co-sell, marketplaces, joint solutions).

This strategic role partners with Corporate Sales Leaders across APAC to elevate the execution of FLSM (First Line Sales Manager) roles. You will be the catalyst for high-performance sales execution, accelerating the adoption of SAP’s SaaS and public cloud strategy across corporate customers and prospects. 

You will be responsible for leading business value-led selling motions, ensuring forecast accuracy, and maximizing opportunity conversion. Your leadership will directly impact SAP’s corporate field sales performance, making this a high-impact role with global visibility.

Key Responsibilities

A) PE/VC Sales (fund → portfolio engine) with focus on large framework deals.

• Build and lead a PE/VC revenue motion from fund diligence → value hypothesis → lighthouse → program rollout to create large framework deals.
• Land fund-level frameworks (GROW + BTP) and execute portfolio activations with GSIs/boutiques.
• Own C-suite relationships (Operating Partners, CFO/CIO/CTO); run portfolio CXO roundtables.
• Tie adoption to expansion with Customer Success; publish before/after value stories.

B) Grow Fast (repeatable, volume cloud sales and marketing making deals)

• Pipeline and Demand Management: Support the creation of accretive pipeline indirectly by enabling sales teams and partners to execute GROWFast strategies independently.
• Driving business impact: 
• Drive higher win probability by bringing competitive insights, assets and tools, partners to support key deals in partnership with MU sales team. 
• Drive key market making and iconic deals in Market Unit to unblock and accelerate, partner with engineering team, product marketing and other functions to create scale to achieve public cloud growth and budget targets in market.  
• Run a weekly operating rhythm: pipeline hygiene, stage aging SLAs, deal clinics, marketplace/private-offer acceleration.

C) Strategic Scale Sales (alliances to revenue)

• With PBMs, design & run joint GTM with Microsoft, Accenture, AWS, GCP; codify MoUs, governance & Sales KPIs.
• Launch co-sell plays, partner factory pods, and Azure/AWS/GCP marketplace motions for speed & OPEX optics.
• Align partner roadmaps to Corporate objectives (GROW, agentic AI, public cloud); publish monthly scorecards.

As a Senior Sales leader you will also be responsible for :

• Act as a strategic sales sponsor and coach, reinforcing field sales excellence with an ecosystem-first approach for FLSM.
• Oversee the end-to-end sales process including qualification, pursuit, negotiation, closure, and implementation.
• Drive consistent and accurate forecasting processes and ensure high levels of opportunity conversion.
• Monitor industry trends, customer needs, and competitive activity to inform strategies and ensure SAP’s market leadership in the region.
• Track and report on sales performance, providing insights to senior leadership and adjusting
• Build and nurture executive-level relationships with key corporate customers and strategic partners.
• Provide thought leadership across SAP’s Market Units, Virtual Account Teams (VAT), and externally with customers and partners.
• Lead enablement initiatives in collaboration with Sales & Learning, Market Unit resources, and other internal stakeholders.
• Collaborate cross-functionally with Industry, Line of Business (LOB), Marketing, Development, and Centers of Excellence.
• Champion individual growth and development across the regional corporate sales community. 

Your Experience

• 15+ years of relevant professional experience selling complex enterprise software and/or IT solutions to leading organizations.
• Direct experience building an effective sales process, organization and execution model around a “hybrid model” covering standard product, custom software development, cloud and services, as well as experience building and managing a sales strategy inclusive of strategic Partners.
• Proven track record in leading business value-led sales teams within the SaaS or enterprise software industry, with a focus on midmarket and corporate sales.
• Strong background in partner sales and experience with co-selling across customer segments.
• Experience in leading and managing sales teams across the region with knowledge of diverse market dynamics and customer needs.
• Excellent communication and relationship-building skills, with the ability to engage C-level executives and key stakeholders.
• Desired Personal Qualities
• Execution-Oriented: Strong results-driven focus, with a proactive approach to achieving and exceeding sales targets.
• Transformative: Ability to inspire change, lead innovation, and drive growth across the region.
• Bold Thinker: Visionary with the ability to think strategically, making bold decisions to unlock new opportunities and outpace competitors.
• Nimble and Scrappy: Adaptable and agile in a fast-moving, dynamic market environment, with a “get-things-done” mentality.
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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

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Requisition ID: 442812  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Management  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid