Marketing Execution Senior Specialist

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Marketing Executionは、顧客ライフサイクル、製品ポートフォリオ、セグメント、チャネル全体にわたるマーケティング活動を推進する役割です。主な責任には以下が含まれます。

チャネル、エクスペリエンス、コンテンツ、カスタマー・マーケティングなど、定義された重点領域でのスケーラブルな実行とイノベーションを統合し、シームレスで一貫した顧客体験を実現することで、ビジネス成果・効率・スピードを向上させる。

新規の購買者・インフルエンサーの関心を引きつけ、需要を創出し、既存パイプラインに影響を与え、採用（利用定着）を促進するマーケティングプログラムを実行する。

主な責任・役割（Key Responsibilities & Tasks）

■ 需要創出と収益目標の達成

・担当するセールスエリアにおけるマーケティングの 需要創出（Demand Generation） および 収益目標 を遂行する責任を持つ。

・ABM、データドリブンマーケ、インサイドマーケ、デジタルマーケ、イベントなどを含む各種マーケティング活動・プログラムを計画・実行。

・自身の施策単体のROIにとどまらず、マーケティング全体の ROMI最適化 を意識し、SAP全体のマーケティング効率最大化に貢献する。

■ 戦略実行（Strategy Execution）

・担当地域のビジネスニーズに基づき、適切なソリューション／業界向けプログラムの組み合わせを選定し、マーケティング戦略・プランを策定。

・“Digital First” を優先したメディア施策、イベント、ソーシャル／デジタルキャンペーン、DM、メール、ナーチャリングなどを実行。

・キャンペーンを状況に応じて柔軟に見直し、リソースを再配分。

・地域またはMUのセールスリーダーに対し、マーケティングの代表として連携をリード。

■ リード管理（Lead Management）

・社内リード管理システムの深い理解を持ち、リードアクセス・管理が適切に行われるよう統制。

・レポートを分析し、マーケティング施策がパイプラインに与える影響を把握。

・必要に応じてステークホルダーとアクションを調整し、課題をプロアクティブにエスカレーション管理。

■ データ＆パフォーマンス管理（Data and Performance Management）

・チームが必要なデータ管理やシステム操作を習得できるようトレーニングを確保。

・CRM、レポート、ダッシュボードなどのシステムに精通し、改善ポイントを見出して関係者に提案。

■ 市場調査・分析（Market Research/Analysis）

・市場調査・分析結果を活用して、戦略や施策を改善。

・他のマーケティングチーム（Digital、Product、Partner、BU等）と協働しインサイトを共有。

■ アセット開発・管理（Asset Development and Management）

・ブランド、メッセージ、レイアウト、タクソノミーなど、アセット制作に関連する戦略的判断を理解し推進。

・高品質なアセット制作をチームに指導し、関係部門にも影響力を持って最適化を促す。

■ 代理店管理（Agency Management）

・戦略的な代理店活用についてマネジメントと協議。

・購買・契約・法務・SAPプロキュアメントポリシーに準拠しながら予算構造と連携。

■ フィールドエネーブルメント（Field Enablement）

・セールス（Sales Ops、VAT含む）やパートナーにマーケティング計画を共有し連携を強化。

・施策実行に必要なアセットを展開し、摩擦があれば調整。

・セールスにマーケ効果を伝え、改善点を特定。

■ 顧客対応・関係構築（Customer Service and Relationship Management）

・顧客エンゲージメントに積極的に参加し、得られたインサイトを戦略に反映。

・顧客満足度を高め、ブランド価値・アドボカシー・クラウド更新に貢献。

■ チャネル & エコシステム連携（Channel & Ecosystem）

・ダイレクト／インダイレクトのGTM戦略を理解し、チャネル／パートナーを統合したマーケティング実行を推進。

・GCGBチームと協力して効率化を図る。

経験・資格要件（Experience & Educational Requirements）

■ 経験

・3–5年のマーケティング実行

・マルチナショナル企業での経験

・セールスとの協働経験

・B2Bマーケティング経験

・IT業界での経験

・流暢な日本語・ビジネスレベルの英語

■ 学歴

学士号または同等の資格（必須）

MBA／修士号（尚可）

Marketing Execution

Drives marketing activities across the customer lifecycle, product portfolio, segment, and channel. Responsibilities may include:
> Orchestrate scaled execution and innovation in defined areas of excellence (currently Channels, Experience, Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes, efficiency and velocity.
> Execute on marketing program to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption.

Key Responsibilities & Tasks

Responsible for delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory. Responsible for demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.

Strategy Execution - Development of the marketing strategy and program plan for the territory by identifying the appropriate solution or industry program portfolio mix to address the business needs, and prioritizing a digital first approach This includes execution of media plans, community building events, social / digital campaigns, direct mail, scripts, email, nurturing activities and more. This role will drive the relevant approach for teams to deliver on time, on brand, on budget, while ensuring quality, consistency, and compliance. As necessary, he / she will revise marketing campaign plans & shift resources to respond to changing marketing conditions or pipeline gaps. The Field marketer should serve as the face of marketing to the region or MU sales executive and should manage the portfolio aligned to the business priorities.

Lead Management - Strong understanding of internal lead management systems in order to oversee proper access and management of leads and to empower teams to improve lead development, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on pipeline health and to follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.

Data and Performance Management - Secure relevant training and education to enable teams on all system use cases and data management methods and tools. Be familiar with systems of records, including CRM, reports, dashboards and scorecards and seek to identify enhancements and improvements to respective stakeholders.

Market Research/Analysis - Leverage market research and analyses in order to improve strategic approaches and tactical actions. Share relevant intelligence to all marketers in order to deliver optimized execution of tactics. Align strategies, observations and interpretations with other involved parties, including Audience & Strategic Partner Marketing, GB & Channel Marketing, Product Marketing, Digital Marketing, Business Unit Marketing and GCO.

Asset Development and Management - Understand and reinforce strategic decisions around asset development, asset creation, including brand, messaging, taxonomy, layout, and more. Advise and enable teams to deliver high quality assets. Use influence to assure that asset development is optimized across marketing teams including those not directly involved with the process. Proactively influence related policies, governance, and new developments as relevant to marketing executions.

Agency Management - Consult with management team on strategic agency decisions and enforce relevant purchasing and vendor guidelines, legal implications, and other contractual obligations, in compliance with SAP procurement policies. Identify the overall budget structure for agency engagement in line with organizational structure and objectives.

Field Enablement - Communicate the overall plan to sales stakeholders (sales, sales operations, VAT team members), marketing colleagues and partners. Empower teams to drive rollout of marketing tactics and assets that align with the needs of the business. Anticipate stakeholder conflicts and drive managerial resolution to avoid delay of market delivery. Communicate proactively with sales teams to demonstrate marketing effectiveness and to seek out areas of improvement. Proactively provide feedback to other marketers to improve overall marketing performance.

Customer Service and Relationship Management - Maintain a high level of customer focus, thereby proactively participating in customer engagements when possible. Leverage insights to derive and optimize future strategies, optimize resources and investments, and identify respective development for teams. Create a valuable customer experience by servicing inquiries, resolving problems, etc. and proactively anticipate customer needs which contributes to our brand promise, customer advocacy and cloud renewals

Channel & Ecosystem - Understand the importance of different routes-to-market and integrate ecosystem and channels (GCGB) into marketing execution strategy, including respective revenue targets. Collaborate and coordinate with GCGB colleagues to create efficiencies between direct and indirect GTM approaches.

Experience & Educational Requirements

Experience & Language Requirements

Minimum 3-5 years in marketing execution 

Working in a multi-national company

Experience in/with sales

Experience in B2B marketing

Experience in the IT industry

Fluency in Japanese , Business level in English

Education

Bachelor's degree or equivalent required

MBA/Master's degree or equivalent preferred

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

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Requisition ID: 445022  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid