Regional Social Media Lead, APJ

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The Role

The Regional Social Media Lead oversees successful day-to-day organic social media execution in the region. You work with social stakeholders to foster excellence in content planning, production and overall channel management.

In this role, you will:

• Oversee the effective use of social channels to drive impact with local and global content across the Market Units in the region, keeping in mind all local languages and cultural differences
• Oversee employee advocacy (Get Social) to grow engagement across the region with SAP social media content shared through SAP employees
• Collaborate closely with the regional social spoc community, ensuring effective use of social channels, local moderation, overseeing local content strategies, and driving enablement
• Manage the regional social media agency providing support with publishing and reporting
• Monitor social media performance reports and setting clear KPIs to support each MU with performance improvements
• Align with program marketing leads and Regional leads to ensure effective integration of social media in the Integrated Demand Programs
• Maintain relationships as advisor to stakeholders across the region, to tell a cohesive brand story, through leading by example, driving excellence, upskilling and sharing cross-market learnings
• Work closely together with the other Regional Social Media Leads and Global experts in the team to share cross-regional best practices and work together towards a more standardized model to execute social media in the most effective and efficient way across SAP

Qualifications:

• You should be well-versed in social media platforms, and capable of crafting engaging content that resonates with our audience
• Deep understanding of social media content and trends
• Knowledge of Facebook, Instagram, TikTok, and YouTube content strategy
• A track record of success as a growth-centric marketer with experience enhancing creative　elements across all social platforms
• Strong alignment with brand ethos and the ability to communicate it through a unified, consistent, and engaging voice
• Experience with Sprinklr strongly preferred
• Fluent communication skills in both English and Japanese

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 388924  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.