Field Marketer US SMB New Business

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

Overview

The Field Marketer is a market segment expert responsible for driving demand through field programs. With a strong understanding of both internal and external factors that affect the segment - through research, analysis, stakeholder relationships and market knowledge - the Field Marketer drives the segment marketing strategy in alignment with sales/distribution and New Business Team Lead. Having a solid understanding of demand generation and field marketing, this individual will drive innovation, while continuously optimizing foundational channels and tactics that drive quality pipeline and leads for sales/distribution teams. Working closely with other segment leads, and Team Lead, the Field Marketer will develop and execute solid annual and quarterly plans.  With strong data and analytical skills, regular reporting on performance metrics is critical to monitor overall and individual campaign tactics and plans, pivoting and optimizing, when required.

Key Responsibilities

• Own the demand generation strategy for specific segment in alignment with broader marketing strategies and goals to build cohesive field marketing plans.
• Drive segment strategy with expert knowledge of market, whitespace opportunities and a strong understanding of sales processes.
• Anticipate trends/opportunities and innovative ways to increase impact and reach into segment.
• Understand competitive landscape; provides recommendations on how to position SAPC solutions against it.
• Develop solid quarterly marketing plans with impactful multi-channel campaigns to drive pipeline and achieve targets - field contribution to be at (MM 40-45%; SB 20%+) overall.
• Establish strong relationships with key segment distribution leads to ensure strategic priorities are aligned.
• Effectively communicate and predict the health of the pipeline and be able to predict pipeline delivery for respective segment based on planned activities (discrete and marketing infl).
• Fully leverage Martech stack to assist with targeting approach – Demandbase One audience orchestration across channels.
• Clear communications and processes in place ensuring distribution teams have a clear understanding of campaigns in market and the follow up required.
• Ensure timely and quality execution of plans, working with program manager, and shared services.
• Measure, analyze and report on the impact of campaign and demand activities on pipeline.
• Monitor and report on lead volumes, conversion rates and make suggestions to improve quality to achieve global target of 17% MQL>SW
• Prepare reporting and results in accordance with current scheduling cadence (weekly dashboard of results, mid quarter pipeline check-in, quarterly HOM etc.)
• Track marketing best practices, monitor industry and association trends, and make recommendations accordingly.
• Define and integrate partner marketing strategies where appropriate to increase/expand audience.
• Share plans/strategy with corporate partners for them to support each the segment appropriately.
• French is a plus

Key Stakeholder Relationships

• SDR segment leads
• Sales segment leads
• Marketing Shared Services

• Marketing Automation Process & Strategy

• Marketing Analytics & Insights

Location

• Anywhere in North America - U.S. or Canada, hybrid

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 87,100 - 190,100 CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: www.SAPNorthAmericaBenefits.com

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Requisition ID: 403867  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid

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