Industries Integrated Marketing Director

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Company Overview

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.


Team Overview

The role of the Global Demand Center is to develop end-to-end marketing programs that deliver demand to the business.  The Global Demand Center teams collaborate with the Industry CMSO teams to identify demand objectives, the Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business’s demand needs.


The Role

Integrated Demand Team: Industry Program Lead

Key responsibilities:

  • Owns the buyer’s journey (online & offline activities) and program strategy for unique Industry persona-based demand efforts per CMSO ​
  • Orchestrates the efforts of the Industry program planner, content lead, nurture lead, Industry CMSO contributors, and broader virtual team to ensure demand objectives are met​
  • Primary program-level contact with Industry CMSO team to manage timeline, cadence, budget ​​
  • Partners with Demand Center Regional Hub Program Leads to ensure optimization actions across regions & channels​


Key tasks and deliverables:

  • Strategizes with Industry CMSO, channel functional experts, and key stakeholders to build Integrated Demand Plan to meet strategy, objectives, and customer journey goals
  • Keeps all key stakeholders informed through a cadence of program calls and communications
  • Define bill-of-materials by industry audience that spans across entire buyer’s journey with clear content owners and deadlines
  • Supports Integrated Demand Team General Manager on Monthly Business Review process with coordination of speakers/slides
  • Interface with Business Marketing Operations (BMO) on performance reporting & to track results against plan, and further optimize ongoing programs to meet/exceed goals
  • Delivers program targets, plans, materials to Regional Hubs for localization and deployment


Experience & Key skills

  • Minimum 8-10 years of B2B or B2C digital, high-tech marketing experience
  • Strong written & verbal communication skills
  • Ability to think and work strategically
  • Experience successfully leading cross-functional teams
  • Ability to thrive in a fast-paced environment and respond to challenging situations
  • Comfortable preparing for and presenting to executives
  • Must be proficient in marketing automation tools and their application for demand generation programs.
  • Strong collaboration skills
  • Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs
  • Must be able to understand, critique and give feedback on content design and delivery methods
  • Must have working familiarity with multiple digital demand channels and their applicability within a demand generating promotion plan
  • Experience with building and executing industry specific marketing programs preferred

 Education and Qualifications

  • Bachelor’s degree or equivalent required



  • Virtual Global


What you get from us

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now








We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 342371  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - USA #LI-REMOTE

Requisition ID:  342371
Posted Date:  Jun 14, 2022
Work Area:  Marketing
Career Status:  Professional
Employment Type:  Regular Full Time
Expected Travel:  0 - 10%

Washington, DC, US, 20005

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