Marketing Execution Senior Specialist

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Marketing Manager, Campaign Manager

Location: Greater China

Team: Marketing

Role Type: Individual Contributor

Role Overview

As a Marketing Manager at SAP Greater China, you will serve as an independent strategic marketer responsible for leading end-to-end campaign ownership. You will drive the full lifecycle of a core campaign—from strategy development and creative planning to execution and performance optimization.

Key Responsibilities

- Independently own and manage 1–2 core marketing campaigns end-to-end, including strategy, content planning, channel orchestration, budget allocation, and execution.

- Develop campaign positioning, narratives, messaging frameworks, and value propositions based on business priorities and industry insights.

- Leverage MarTech tools to improve campaign efficiency and measurability, increase proficiency in digital campaigns.

- Lead integrated digital marketing initiatives across digital channels, expand SAP market awareness.

- Coordinate cross-functional virtual teams including Sales, Business Units, Product, Partners, Global/Regional Marketing, and external agencies to ensure seamless campaign execution.

- Manage campaign-related content production, including customer stories, whitepapers, videos, digital assets, event content, and industry insights.

- Track and analyze campaign performance metrics (Contact engagement, conversion to MQL, pipeline contribution) and continuously optimize.

- Maintain strong understanding of high-growth sectors (AI, humanoids, low altitude economy, life science, manufacturing innovation etc.) and apply insights to campaign strategy.

Requirements

- Bachelor’s degree or above in Marketing, Communications, Business, or related fields.

- 3–7 years of B2B marketing or digital marketing experience, preferably in technology, SaaS.

- Proven ability to independently plan, manage, and optimize full-funnel integrated campaigns.

- Solid hands-on experience with MarTech platforms and marketing automation; data-driven mindset.

- Strong business acumen and the ability to generate meaningful industry insights.

- Excellent communication skills and ability to collaborate with cross-functional teams and virtual teams.

- Fast learner with strong ownership, resilience, and a results-oriented mindset.

- Ability to work in English; bilingual proficiency preferred.

What We Are Looking For

- Passionate about marketing, experimentation, and continuous learning.

- A strong team player who can influence without authority and build cross-functional alignment.

- Structured thinker with exceptional execution discipline.

- Comfortable working in a fast-paced and dynamic environment.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 440542  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid