Working Student (f/m/d) - Product Marketing and Sales enablement

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

What You’ll Build

We are looking for a motivated and curious working student (f/m/d) to join our SAP Product Marketing team within the Sustainability Growth Unit. As a Working Student (f/m/d) in Product Marketing, you will play a key role in supporting our sales enablement efforts, ensuring sales teams have access to high-quality, up-to-date content and streamlined processes that communicate our product value effectively. This role offers hands-on experience in product marketing operations, content coordination, and enablement strategy execution. By the end of this program, you will have built a global network of Product Marketers, Product Managers, Developers, Industry Experts, and Business Leaders. You’ll also establish strong peer relationships and gain invaluable experience that will support your future career growth.

Key responsibilities:

• Coordinate the development and updates of high-quality sales enablement assets (e.g. decks, one-pagers) 
• Ensure assets are well-structured, visually consistent, and aligned with brand and messaging guidelines and support the development of templates for the Sustainability Growth Unit 
• Support content updates around major milestones and events (e.g. sales meetings, yearly sales kick-off meeting…) 
• Assist in collecting and analyzing feedback from sales and partner teams and conduct market intelligence research to guide improvement 
• Conduct research on best practices and trends in sales enablement and digital content formats 
• Track and manage asset approvals (e.g. logos, quotes) by coordinating with internal stakeholders 
• Organize and maintain sales materials across internal and external digital platforms for easy access and use 
• Assist with content curation by tagging, archiving, and ensuring relevance of published assets 
• Help improve and document processes for asset creation, quality control, and distribution and collaborate with various global teams to collect thought leadership, templates, and models that enhance the Asset Management Process 
• Support reporting on asset usage, enablement content, and field feedback using existing tools and surveys 
• Support preparation and logistics for enablement sessions (e.g. webinars…

What You’ll Bring 

We’re looking for someone who takes initiative, perseveres, and stays curious. 

• Student (f/m/d) at a university or a university of applied sciences 
• Preferred fields of study: Business, Marketing, Communications, or Sustainability 
• Computer skills: Advanced skills in Microsoft Excel and PowerPoint. Familiarity with content management platforms (e.g., SharePoint). Experience with design tools (e.g., Figma or Canva) is a bonus 
• Language skills: Native or fluent English with excellent writing and composition abilities 
• Soft skills: Strong organizational skills, attention to detail, proactive mindset, team player, excellent communicator, and eager to learn. Interested in Go-to-Market approaches, product marketing and sales enablement. Able to think critically about how marketing and sales enablement activities support business goals and customer needs 
• Others: Previous internship or working student experience in marketing, communications, or sales enablement is a plus. Interest and curiosity for sustainability and/or enterprise software is a strong advantage

Where You Belong

SAP’s Sustainability Growth Unit is driving our vision to execution from product development to customer adoption, with a focus on innovation, growth, and positive impact. Sustainability is at the core of SAP’s strategy. Our solutions help our customers create a more sustainable world. SAP Sustainability solutions enable businesses to holistically manage sustainability not only inside their organization, but across the entire value chain. SAP itself is recognized as an industry leader in Sustainability, committed to achieve net-zero along its value chain in line with a 1.5°C future in 2030. 

SAP’s Sustainability Product Marketing team has the mission to empower businesses with innovative solutions for a sustainable future, driving positive environmental and social impact while fostering inclusive growth. The team is responsible for taking to market the software solutions developed by SAP Engineering and enabling the Customer Success and Partner teams the product value proposition, sales asset and trainings which share the unique value of SAP Sustainability solutions with our customers and partners. 

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages. 

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers. 

#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen 

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 443557  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations: #LI-Hybrid